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However, when it is managed improperly, it can also cause a lot of trouble.According to White House Office of Consumer Affairs, satisfied customers share their experience with 4-6 people, while a dissatisfied customers tell 9-15 people about their negative experience.Why support agents don’t care about customer’s needs, even though 3 out of 5 customers take their business to the competitors after poor customer service experience? Only several decades ago, business owners were in a much more comfortable situation – they always had the attention of the customers.They were the center of the market and there was always a demand for their product.Whenever they approach you, it is totally up to you whether that affection for the product you sell is sustained or does it simply go “puff”, and it’s gone!There are things about customer service that most of the businesses already know: support agents should be helpful, polite, show appreciation, respect and value the customers.By focusing on the customers, the smart companies are really broadening their customer base by increased referrals.” An investment in customer service can later turn out being a source of new customers.



It adds dedicated tools for managing customer emails, installs online chat software on the website, creates social media profile on Facebook or Twitter or simply starts in the most usual and traditional way – sets up an additional phone line for customer support.It should not ring more than 3 times before being answered.Even if you are not the one who’s responsible for it, do not ignore it and do not hesitate to pick it up if there’s no one else around.To help you with the task of creating a full-blown customer service department, we’ve prepared a guide on the most important aspects of customer support.